My SO is a active with Eagle Street Farm http://rooftopfarms.org/ http://rooftopfarms.org/ and works with their partner CSA as well. Perceived value is in fact

My SO is a active with Eagle Street Farm http://rooftopfarms.org/ http://rooftopfarms.org/ and works with their partner CSA as well. Perceived value is in fact an important part of CSA participation. As is the community aspect. I'd recommend you speak with people active in the local food movement to see what gets them excited about your product. They may think of uses/benefits you're not anticipating, especially when it comes to community/shared gardening. Annie at Eagle Street would be an awesome person to talk to.