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Nikon sold more Z9 cameras in its first year than any flagship in past 15 years
- jrockway 2y agoAt the bottom the recommended next article is "The Nikon Z9 will be a flop." Guess they were wrong about that one.
- fetzu 2y agoI do not have the leisure of digging into Nikon’s financial statements, but I have a hunch that the article linked here is as well researched and grounded as the one you mention. At least that makes them.. consistent?
- nateroling 2y agoMore than any other Nikon flagship. Title had me thinking they outsold Canon and Sony.
- hnlmorg 2y agoPersonally I read the title mean “Nikon flagship” because the context was always on Nikon. Normally you’d say “any other camera make” (or words to that effect) if you meant other brands included.
- sixhobbits 2y agoI don't know much about cameras but if I read something like "One Plus new budget phone sells more than any flagship" I'd definitely assume that that meant it had outsold the iphone, pixel, galaxy etc.
- zen928 2y agoWhy would you normally expect the most exclusive implication over the most inclusive when no other qualifying statements were given? The article title mentioned one branded camera and said it outsold all flagships. From only the words in title, where are you limiting the context to only Nikon products? If someone said "Pepsi sodas are bad compared to all sodas" you're saying it would be normal to assume they're only referring and comparing to other Pepsico branded drinks?
- hnlmorg 2y ago> Why would you normally expect the most exclusive implication over the most inclusive when no other qualifying statements were given? Because headlines like those aren’t there to downplay the importance of the article they’re promoting. There supposed to be a succinct way to encourage people to read the article. Thus it’s usually better to assume a lesser exaggerated interpretation of a headline.
- sharkjacobs 2y agolmao my first reaction was “but it’s so ugly!” and my second reaction was “oh wow, am i ever a photography dilettante”
- Hamuko 2y agoIt looks like every other DSLR with a battery grip to my eyes.
- mananaysiempre 2y agoNo, it is very much ugly (like every other camera in this weight class). But it has to hold a large weight in interchangeable batteries, accepts two full-size SD cards (for hotswapping), may be used with lenses that are even heavier and have a lot of leverage, and despite all that needs to be handled by a single person for hours in either orientation. A phone receiver isn’t particularly pretty either, but it’s hella ergonomic.
- postalcoder 2y agoI don't want to pour water on this announcement, but I do want to add context before we run to attach a narrative here. The most probable explanation for the extra-high sales figures is historic yen weakness. Management even point to it themselves. From a financials perspective, Nikon is a Japanese company with yen-denominated revenues. A weak yen means that Nikon earns more per unit sold in any non-yen currency.
- ska 2y agoThe CEO mentioned that helps, but there seems to be more than that going on. Another factor is possibly pent up demand for mirrorless with all the bells and whistles.
- frostburg 2y ago"Flagship" cameras besides the Sony A1 aren't all-rounders, they're historically fast and rugged big bodies for shooting sports. The Z9 was very forward looking in this category in 2021 (shutterless design, speedy sensor readout) and is still very competitive.
- ska 2y agoSports, weddings, other commercial stuff, sure. "Pent up demand" doesn't mean consumer demand though, could be lots of nikon invested folks that were waiting for the first post SLR one.
- postalcoder 2y agoThey don't provide unit numbers, likely for a reason. Look at their earnings presentation. If you go purely on camera unit sales, this wasn't even their best selling year (trailing twelve months) for cameras on a unit basis in the past 5 years. https://www.nikon.com/company/ir/ir_library/result/pdf/2025/25first_all_e.pdf https://www.nikon.com/company/ir/ir_library/result/pdf/2025/... This is shoddy journalism. What was discussed in MD&A does not support the article's headline.
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- BaculumMeumEst 2y agoI was confused as to why this hit the front page of hackernews, so I checked submitter history to see if it looked like astroturfing. Now I'm even more confused.
- fragmede 2y agoYeah, what's up with medical clowns? What makes it confusing for you? It's an article about an electronic gadget outperforming expectations, something thats well within HN's interests.
- tourmalinetaco 2y agoSure, but the bot account who posted it isn’t.
- Loughla 2y agoJesus why do they submit so many things?
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- baxtr 2y ago
- FollowingTheDao 2y agoI am a photographer. Old school film, published etc. It is so odd to see people with this camera out in the wild. I talk to them. For many it is their first camera. They show me their photographs and they are horrible and they tell me they are trying to sell them. This camera is selling because baby boomers are in retirement and traveling and they all think they cam be a great photographer if they buy this camera. It is a tragic waste of money and a waste for the environment.
- _fs 2y agoWhy does it bother you how other's spend their money and time? If someone is sharing their pictures with you, they are really just hoping to spark a conversation. They probably are not seeking mockery and judgement.
- otabdeveloper4 2y ago> waste of money and a waste for the environment I think he explained it well.
- ywvcbk 2y agoThe environmental impact of a > $5000k camera is minimal compared to any type of more disposable electronic other consumer devices.
- FollowingTheDao 2y agoHow about not buying a camera at all and using the camera on your phone? But I had a Canon point and shoot that lasted 6 years so I have no idea what you are talking about.
- ywvcbk 2y agoThat almost everything you buy or do has a bigger impact than buying that camera would per same amount of $. btw how old is your phone? Car? MPG? Washing machine? Fridge? How many electronic devices have you bought in the last 5 years?
- jlarocco 2y agoI'm glad to hear it. The phone on my camera is good enough for snapshots, but it's fun to take out a real camera. The image quality is a lot better, the controls are better, and it's fun to focus on just taking pictures. It's obvious some camera companies are going to die out, but I hope some of them stick around.