We know that, and they know that, but its still crucial to keep up the mechanisms of being honest,etc. Consider the jewellery chain in the UK that sold cheap j

We know that, and they know that, but its still crucial to keep up the mechanisms of being honest,etc. Consider the jewellery chain in the UK that sold cheap junk. Customers knew it, and the company knew, but everything was profitable until the CEO explicitly said the wares were junk. Then the sales went into free-fall.