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It's a tough problem, but it's going to need more than just 3 engineers in a garage. The type of project you're describing requires domain expertise - lots of
by padobson 14y ago
It's a tough problem, but it's going to need more than just 3 engineers in a garage.
The type of project you're describing requires domain expertise - lots of domain expertise. It's not just about solving the problem from a technical standpoint, its about penetrating countless, complicated bureacracies with sales teams that have maneuvered that space before.
The reason that your software sucks is that the purchasing decision is not made by the person using the software. Facebook, Twitter, Google and the other great success stories of the digital age all counted on providing a great user experience to the end user in order to win their markets. But enterprise healthcare is not like that. Enterprise healthcare does not require great software, it requires great sales teams. The quality of the user experience is not a high priority to the either the company developing the software or the company buying the software.
It leads me to think that the way to penetrate this market is to get the individual patients more involved. An iPad app that allows you to chart your own medical history could make a lot of sense. If a nurse comes in to give you a short of morphine, and you put into your iPad that you're about to receive a shot of morphine, and the iPad screams because you just had a shot of morphine an hour ago, then that could be a way to solve a lot of problems in healthcare.
But, sadly, not your problem.
- dllthomas 14y agoIf you can actually get the potential users clamoring for your software, that can certainly make the sales team's job easier. It's a higher bar before you start even having an impact, though.