> and whether we can take advantage of people’s tendencies towards learned behaviour like this. Isn't that what some services are doing already? There is no pa

> and whether we can take advantage of people’s tendencies towards learned behaviour like this. Isn't that what some services are doing already? There is no password in Notion, you just enter your email and the password is sent to your email address. Login with Email is like a primitive "Login with Google" where the user himself transfer the authentication token. It's still better in one area: no lockdown to a particular cloud provider. However, it doesn't address security, it just concentrate it in one place. Lose your email and now you have a much bigger problem.