Ads were static and displayed at the top of the page or on the side, instead of being shoved into the middle of an article. That's where the term "banner blindn

Ads were static and displayed at the top of the page or on the side, instead of being shoved into the middle of an article. That's where the term "banner blindness" came from: every site used the same approach, and our eyes began being able to ignore them after a while. Today we have the hellscape of sticky elements where ads stay visible inside the viewport, and real-time-bidding systems where the ads change after x minutes, and of course, 5 minute video ads that destroy your mobile bandwidth. Absolutely nothing is off-limits.