True, and those recursive popup ads were the absolute worst. But the ads were static, so you didn't have to worry about bad ads delivering malware straight to y

True, and those recursive popup ads were the absolute worst. But the ads were static, so you didn't have to worry about bad ads delivering malware straight to your PC without asking. You also didn't have to worry about drive-by autoplay ads (since video wasn't possible back then, though GIFs were an early precursor to this) or relatively huge tracking scripts on preload.