On the first point, I might say, "Don't sweat it so much", especially if it yields some new previously undiscovered trend that wasn't widely known prior to the

On the first point, I might say, "Don't sweat it so much", especially if it yields some new previously undiscovered trend that wasn't widely known prior to the research(i.e. "People who enjoy LOLcats, on average, are immune to the common cold"), but if this were real I would definitely be upset. The majority of me feels that this is satire strictly meant to explain LOLcats in a way that strongly resembles Master's thesis(especially the manner in which the acknowledgments are written), but another tiny part of me feels compelled to email Ms. Powell and ask if she's aware of this paper.