While German rigidity and risk-aversion might have made it more difficult (I used to work for a German multinational so I have some experience with this), it's

While German rigidity and risk-aversion might have made it more difficult (I used to work for a German multinational so I have some experience with this), it's true that for any big company -- even American ones -- that it is hard to disrupt yourself. Clay Christiansen wrote a book about this called the Innovator's Dilemma. https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma