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The article from The Economist discusses the challenges Volkswagen (VW) faces under the leadership of its CEO, Oliver Blume, as the company struggles to cut cos
by fidla 2y ago
The article from The Economist discusses the challenges Volkswagen (VW) faces under the leadership of its CEO, Oliver Blume, as the company struggles to cut costs and compete in the electric vehicle (EV) market. Blume has considered closing factories in Germany, facing resistance from unions and the state of Lower Saxony, which owns a significant stake in the company. VW's labor costs are high, and previous attempts to reform the company failed due to union opposition.
Additionally, VW has spent heavily on EV development, but its efforts to create competitive software have been poor. The company's in-house division, Cariad, has faced delays and produced unsatisfactory results. VW has recently invested in American EV startup Rivian and Chinese EV firm Xpeng to access better software capabilities, though analysts view these moves as temporary fixes.
In China, VW's largest market, the company's sales have dropped significantly as local competitors like BYD dominate the EV sector. Despite being the top seller of petrol-powered cars, VW ranks seventh in EVs. The company aims to accelerate production and reduce costs with the help of Xpeng, but it faces tough competition.