> partially use your own server I don't see the significance of this, but you can go on Amazon's console and type in a message to send just like with SMS'es. B

> partially use your own server I don't see the significance of this, but you can go on Amazon's console and type in a message to send just like with SMS'es. But I don't see how this makes a difference. > and apps stand out more than a spammy sms I'm not sure this is the case. App notifications are typically stacked behind each other under a long list of notifications on the home screen, while SMS's are shown prominently in the same texting app that people use to text their friends and family. Texts are also read out by Siri automatically while using headphones or while connected to a car, which is not true of push notifications.