The point being made is about "soft power" which has a pretty large scope and can vary from fairly harmless, to outright nefarious. One very recent example is

The point being made is about "soft power" which has a pretty large scope and can vary from fairly harmless, to outright nefarious. One very recent example is the US using soft power to spread vaccine misinformation in China and the Phillipines to undermine them https://www.reuters.com/investigates/special-report/usa-covid-propaganda/ https://www.reuters.com/investigates/special-report/usa-covi... but pretty much every country does some form of this as a method to subtly propagandize citizens of other countries. Its surprisingly easy to pull off.