My favorite part of the new naming is 1) that no one outside of news outlets uses that name, and 2) when the logo is place in UI it looks identical to a "close"

My favorite part of the new naming is 1) that no one outside of news outlets uses that name, and 2) when the logo is place in UI it looks identical to a "close" icon. He's one step closer to making his everything app called X. So far it's a now forced login micro blogging website that people used to use. Almost there!