> My plan is to give beginners a rock-solid base, then funnel them into Exercism Shouldn't you be doing this the other way? If you have 2 million users, then

> My plan is to give beginners a rock-solid base, then funnel them into Exercism Shouldn't you be doing this the other way? If you have 2 million users, then just make something that you can sell to them. Whenever you have a bunch of customers paying you $X there is a subset of those customers that will pay you $(X+Y). You don't have to "make them the product" in the sense that you would be selling their eyeballs, but you're teaching people to code, surely some of them will want to get a job as a coder afterwards. What about creating a paid placement program where you give recruiters at companies hungry for tech talent access to the coders that perform the best on some tests? The coders can voluntarily take the tests, so they know their info is going to recruiters. You could also offer certifications as a service to companies looking to test proficiency of their existing staff or create a subscription model for use by companies who want to upskill their existing staff. With 2m users surely you have people using it from all over the world. Companies might pay a premium to hire the best up and coming talent on Upwork because generally their hourly rates are not as high as experienced devs on the platform, but you can tell based on the code they're writing that, despite their relative inexperience, they're an outlier in terms of coding skill. You could get affiliate revenue or commissions by selling other, paid certifications such as for SAP/ABAP, Cisco, Microsoft and the like. It just seems like you can take this as the platform product and upsell, rather than trying to create another product that you sell to people who aren't already using Exercism.