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What engagement? The artist and the streams were all faked by one person. That's going to convince 100M more people to sign up?
by positr0n 2y ago
What engagement? The artist and the streams were all faked by one person.
That's going to convince 100M more people to sign up?
- johnnyanmac 2y agoFake engagement attracts real engagement. It's a very classic strategy to "grow quickly", because users see a content creator has, say 1-10k subs and they'll be more inclined to view/listen than to someone with no views/subs. And the algorithm will be more likely to recommend that artist. It's popularity bias. Clearly this artist didn't build that 100m subscriber base by himself over 7 years, but Spotify itself definitely employed this tactic of botting to increase its popularity. Same idea: "wow Spotify has this many people here? I should try it out!".