Well they just looked so attractive and meaningful on the cover of technology publications like that. For one thing nobody had ever seen anything done this way

Well they just looked so attractive and meaningful on the cover of technology publications like that. For one thing nobody had ever seen anything done this way, at the same time almost all the readership had no clue about the meaning, fully realized this was advanced and that almost nobody else knew anything either. And they all recognized they were the leading experts at the time. Overnight all the experts suddenly had a lot to learn.