sounds like ryanair for content. one of my early (non-starter) startup plays was going to use a similar technology but instead of pay to reject, you'd get a log

sounds like ryanair for content. one of my early (non-starter) startup plays was going to use a similar technology but instead of pay to reject, you'd get a login that came as a customer benefit for buying certain higher end products. e.g. buy a tesla or fancy sunglasses and it comes with access to paywalled articles from mainstream publishers. idea being products can differentiate by extending their brand experience to other platforms, where a new mercedes should come with some basket of economist, wsj, and FT subscriptions the way you get the first year of satellite radio. I don't know what product connection The Sun's content would be good for, maybe aftermarket rims or if there were a royal warrant holder for stab vests, but the model may still apply for some future startup. the business was to bulk buy content access from publishers and sell the access to retail brands via the portal/app to bundle for their customers with their products. This idea of, "we're going to make it insufferable, but you can make it just more sufferable by paying," is like discount airlines, HP's printer business, and I guess legacy media is there now too.