User data, which they can then analyze and sell "insights" about to advertisers, whose advertisements they will then force you to watch to use your own computer

User data, which they can then analyze and sell "insights" about to advertisers, whose advertisements they will then force you to watch to use your own computer, or else subscribe to ad-free Windows 11 for a starting price of $98/month. I knew once Recall was shouted down that Microsoft was going to backtrack just long enough to shake the bad press off.