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I'm not disagreeing with your statement about credit card companies, but to me it is hilarious that American credit card companies and banks still honestly beli
by phaus 14y ago
I'm not disagreeing with your statement about credit card companies, but to me it is hilarious that American credit card companies and banks still honestly believe that the customers think of them as brands which represent the epitome of honesty, integrity, and family values.
- sageikosa 14y agoI sort of view them like politicians: grab bags of stinky stuff, and some bits of professed policy which I might find useful in narrow contexts. In that regard, they can be value-ranked, and value-rankings within demographic groups can be brand managed.
- zipdog 14y agoWe know that, and they know that, but its still crucial to keep up the mechanisms of being honest,etc. Consider the jewellery chain in the UK that sold cheap junk. Customers knew it, and the company knew, but everything was profitable until the CEO explicitly said the wares were junk. Then the sales went into free-fall.
- sellsword 14y agoIt's not necessarily that they believe that. It's that they desperately need their marketing material to represent that. Quite probably because they realize it's a potential weakness in their image.