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And they go to conferences, and give speeches, and create user experience commercials, and (probably) hustle the media for articles. Hell they might even pay a
by elai 18y ago
And they go to conferences, and give speeches, and create user experience commercials, and (probably) hustle the media for articles. Hell they might even pay a PR firm! Or advertise!
- anthonyrubin 18y agoFrom a SvN comment by Jason: "We’ve advertised here and there, but all things considered the number would round down to zero. We’re currently advertising Highrise on The Deck, for example. I don’t have anything against advertising, but we’ve found better ways to get our message out than spending money on advertisements. I like what Amazon.com does: Instead of advertising they give their ad budget back to their customers in the form of free shipping."
- GHFigs 18y agoWhere facts are concerned (as opposed to speculation, which I'm not interested in), I'm still not seeing how any of that is an inordinate expense of time or money. Attending a conference is now a sign that your company is built on PR? Wha?
- coliveira 18y agoGood point. If they do all this by themselves, it would be much cheaper to pay a PR firm.