Well yeah, it'd be extremely myopic to invent technology to solve this intermediary problem of rolling stops, rather than addressing the outcome via technology

Well yeah, it'd be extremely myopic to invent technology to solve this intermediary problem of rolling stops, rather than addressing the outcome via technology which we do all the time. In addition to standard car safety features, there are cars that will engage breaks automatically if they detect imminent and unavoidable collision. Also we have technology like traffic lights and red light cameras if stop signs are not good enough for the scale. In the case of this Amazon thing, what I hope is that the inefficiency of it strangles itself to death. For example, if I tried to start a restaurant and I decided that the people working in the kitchen had to keep their mouth closed or get fired, then my restaurant would quickly go out of business.