Even if that's "really" their objective, management could be fine with the risk of punishing drivers who struggle to comply with this for unrelated reasons. The

Even if that's "really" their objective, management could be fine with the risk of punishing drivers who struggle to comply with this for unrelated reasons. There's no reason to think they will seek fairness if the result achieves what they want well enough. The point of the article is the bluntness of the tool, not that they are trying to reduce dangerously distracting phone calls, and understanding the true objective doesn't undo that.