Big things have small beginnings. I know these guys and they're doing a very good job of tackling a tough problem - creating a market in an area where CL has c

Big things have small beginnings. I know these guys and they're doing a very good job of tackling a tough problem - creating a market in an area where CL has critical mass. They are doing it by both expanding the market by making it super simple to snap a few photos on your phone (something you can't do on CL) and by creating such an awesome experience that eventually people will switch over. As we've learned with Yahoo, Microsoft and MySpace a market leader that doesn't innovate is eventually going to get toppled.