Some of it is "Come work for us". The majority seems to be brand-building. "See, we're not just 21st century colonialism! We make life better for you poors."

Some of it is "Come work for us". The majority seems to be brand-building. "See, we're not just 21st century colonialism! We make life better for you poors." The World Bank has kind of a negative reputation, which makes it harder to do even the good work they're supposed to do.