You see this all the time in Digital Marketing. Someone implements an attribution model to track which marketing channels have better ROI than others, and then

You see this all the time in Digital Marketing. Someone implements an attribution model to track which marketing channels have better ROI than others, and then that attribution model informs all investment and strategic decisions. The issue is that every attribution model has some inherent flaw or limitation (usually quite significant ones too), so by bending your investment to align with the results you see from a model you're forcing the flaws and limitations of the model onto your strategy. As companies grow and become more risk averse pleasing the attribution model becomes more and more important for teams and the company loses sight of what the attribution model was even trying to model in the first place.