I think part of the "Being treated fairly" is transparency from upper management. If the company is in trouble and they are open and honest about it, and they w

I think part of the "Being treated fairly" is transparency from upper management. If the company is in trouble and they are open and honest about it, and they were previously generous to their employees, then those employees will rise to the call. The book Influence [1] calls this concept Reciprocity, and Peopleware likewise talks about this. It's the same concept that good commanders use to inspire loyalty and trust in their troops. There are also other ways to compensate an employee that does not necessarily involve a cost, such as flexible hours or work from home. [1]: http://www.goodreads.com/book/show/479628.Influence_Rev_ http://www.goodreads.com/book/show/479628.Influence_Rev_