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They have a general interest in the quality of the web. More web use is good for Google Ads. This sometimes comes into tension with Google's attempts to control
by greener_grass 2y ago
They have a general interest in the quality of the web. More web use is good for Google Ads. This sometimes comes into tension with Google's attempts to control and monetize the web.
- arp242 2y agoAnd at "Google scale" shaving off a few bytes on every request means saving real money.
- rapsey 2y agoDoes bandwidth actually cost Google anything?
- throw0101c 2y ago> Does bandwidth actually cost Google anything? Latency can cost monetization. Fewer bits at X b/s is fewer seconds.
- Hendrikto 2y agoAt the datacenter scale, bandwidth is expensive, yes.
- arp242 2y agoIt's not free, no. And servers aren't free either. At "Google scale" 1% or 2% savings can add up to hundreds of thousands or millions of dollars per year. 1% of 100,000 servers is 1,000 servers.
- JyrkiAlakuijala 2y agoMy take on this is that junior engineers optimize for the cpu as it is easy to measure, senior engineers for the user experienced latency as it matters more. Users know that their time is valuable. If your website is fast, they will explore it, and came back soon.