3 ms·
I wonder if they have read the study that showed that mentioning AI in a product description significantly reduced intention to buy. It seems intuitively plausi
by zmmmmm 2y ago
I wonder if they have read the study that showed that mentioning AI in a product description significantly reduced intention to buy. It seems intuitively plausible and a significant and measurable effect in the study.
[0] https://news.wsu.edu/press-release/2024/07/30/using-the-term-artificial-intelligence-in-product-descriptions-reduces-purchase-intentions/ https://news.wsu.edu/press-release/2024/07/30/using-the-term...
- MobiusHorizons 2y agoSomehow I think even if they believed that, the incentives are still to talk about AI, because it signals something to some kind of investor class, and the stock goes up. It’s pretty maddening, especially when it has the potential to hurt the fundamentals (sales / profits), but this seems to be the cognitive dissonance of the moment.