I wouldn’t say there was no effort. Sony made it the flagship announcement of their summer games presentation, and it apparently has its own dedicated episode i

I wouldn’t say there was no effort. Sony made it the flagship announcement of their summer games presentation, and it apparently has its own dedicated episode in the anthology series by Amazon and the Love Death Robots showrunners coming out in December. They had betas. Even other majorly botched games have had literally orders of magnitude more players at launch. At the time of this announcement, there were 24 total players in the game on Steam, which, assuming all were in a game, is literally only enough to fill two lobbies. It really is an unprecedented failure. My guess is that the show is their Hail Mary. They are sending out refunds now given the absolutely calamitous release, and are banking that the episode in December will drum up enough interest that if they release it as a free to play game at the same time they might have a better shot at getting some kind of player base.