>> As far as I know, Media Matters never represented that n% of major advertisers' ads were shown next to racist content, just that some ads were, and that seem

>> As far as I know, Media Matters never represented that n% of major advertisers' ads were shown next to racist content, just that some ads were, and that seems undisputed. > I had understood it like this as well. Musk alleges that they got the example through contrived means and that they did it purely to hurt X financially. I'm not sure about the other claims that X/Twitter alleges, but (in the US) succeeding on the claim of business disparagement (a type of libel) requires demonstrating actual malice. Unlike in common parlance, actual malice doesn't mean ill will or intent to harm someone [1]. It means that the defendant made a false statement of fact despite knowing that the statement or false or despite having significant doubts about the truth of the statement. [1] https://en.wikipedia.org/wiki/Actual_malice https://en.wikipedia.org/wiki/Actual_malice