It's disingenuous in that they are both platforms doing the same thing. Apple could argue that it's Microsoft's 30% cut that makes it impossible for developers

It's disingenuous in that they are both platforms doing the same thing. Apple could argue that it's Microsoft's 30% cut that makes it impossible for developers to get their games published on the App Store. That too, would be disingenuous. But Microsoft are making a PR maneuver that they can bring to the table to strike a deal with apple.