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They definitely lose money - their ad model is based on engagement, so if tweets aren't seen/can't be acted on, money is lost.
by InfinityX0 14y ago
They definitely lose money - their ad model is based on engagement, so if tweets aren't seen/can't be acted on, money is lost.
- walru 14y agoAdversely. Twitter being down causes a stir, which gets people talking even more. They quickly make up for the lost revenue as a result. There is no such thing as bad publicity.
- utunga 14y agoThis is going to lead to a loss of confidence amongst many - investors, advertisers, partners - who thought that Twitter was finally past its initial scaling/teething issues. It's not like there is anyone that hasn't heard of Twitter at this point in time. So yes, yes there can be bad publicity once something reaches the scale of twitter.
- re_todd 14y agoYou mean once you switch away from Rails, you don't automatically scale?
- kelnos 14y agoExtra reliability and redundancy costs money. More or less than money lost while the service is down? I of course can't answer that.