The engineering that goes into macbooks or nest is not comparable to the angry birds art assets or their launching tweak. That also ignores the fact that the fo

The engineering that goes into macbooks or nest is not comparable to the angry birds art assets or their launching tweak. That also ignores the fact that the former are physical products that also require an entire ongoing, expensive and complex manufacturing process. The casual game market, at this point, is more about luck than anything else. These companies produce game after game, many with an equal amount of polish to angry birds, hoping that one lottery winning recipe. Draw Something is another good example, minus the polish. Zynga's entire company is based on this understanding. Their strategy is to wait until they observe a success by another developer, then produce their own more polished version of that product. Thus they get all of the profit and none of the risk or cost of experimentation. The market is not "rewarding" anything. It doesn't have ethics, it doesn't recognize innovation, it doesn't recognize hard work nor difficulty of implementation. The allocation of profits in the casual games market is as fickle, nonsensical, and random as musical pop stars. The music industry has learned how to "manufacture" pop stars and the casual games industry is now starting learn to do the same in their market. I also feel that pop stars have unwarranted sums of money allocated to them. Obviously I am in the minority in this feeling however, and that is ok.