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The formula you are using looks correct, but the value estimations are mostly wild-ass guesses, particularly the CTR. My own guess is that CTR for t-shirts woul
by simulate 14y ago
The formula you are using looks correct, but the value estimations are mostly wild-ass guesses, particularly the CTR. My own guess is that CTR for t-shirts would be much lower than traditional online ads, but who knows?
Suggestion: create a unique URL on the t-shirts so that you can test effectiveness-- a landing page for the t-shirt. That way you could even test alternative t-shirt designs, if you wanted to.
- bretthardin 14y agoThis is an interesting idea. However, I think the result would be people searching for the company name, rather than typing in the URL.
- alanfang 14y agoTo me the CTR seems reasonable, if anything I would guess that 0.14% is a low estimate. The conversion rate on the other hand is sky high. Even for a free software product expecting a 7% conversion rate on fairly untargeted traffic is unreasonable.
- TylerE 14y agoWould work? Getting someone to type in foo.com off the back of a shirt is probably hard. Getting someone to go to foo.com/blah is harder.