It's a really interesting post - I think one market segment you gloss over is college students. Some products will obviously be better suited to others than th

It's a really interesting post - I think one market segment you gloss over is college students. Some products will obviously be better suited to others than this, but a great example I saw recently was Dropbox. Dropbox were sponsoring a CS project fair at my alma matter which I stopped by at. They handed out t-shirts (quite nice ones) to everyone there. For dropbox, college students represent both their potential customers and their potential talent pool. It can be a bit of a bun-fight to recruit the most talented graduates, and the more you can do to get your brand across the better. And of course, students are going to wear those t-shirts across campus, getting hundreds of eyeballs every day. Not to stereotype college students, but they if they're anything like I was they like free stuff, hate doing laundry (so an extra t-shirt is appreciated), and spend lectures frequently googling random crap (like the name on the person's t-shirt next to you). (PS: If anyone from Dropbox is reading this, I am very sad that my less than a year-old Dropbox t-shirt developed a hole in it. Subtle hint!)