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I think this is a cool calculation, and the numbers seem pretty reasonable. One benefit from tshirts that isn't taken into account here is simple exposure -- ev
by maxko87 14y ago
I think this is a cool calculation, and the numbers seem pretty reasonable. One benefit from tshirts that isn't taken into account here is simple exposure -- even if someone who sees the shirt doesn't follow up on the company themselves, let alone become a user, they are at least more likely to remember and recall the name. (Coming from MIT, it seems like Palantir and Dropbox had a lot of success getting good word-of-mouth campaigns going because of their stylish shirts).
Also, quality does matter. An extra couple of dollars per shirt can make a disproportionately large increase in the number of times the shirt is worn.
- bretthardin 14y agoQuality is important. We thought about the "branding" aspect of the shirt and didn't have any idea on how to calculate it. Do you know of any resources to determine how to calculate brand value?
- objclxt 14y agoGiven we both just posted within two minutes of each other about how great the Dropbox t-shirts are I think we can conclude it was quite the investment for them!
- loumf 14y agoIs this it? http://stream.mcohen.me/entry/dropbox-t-shirt---back-22-173.html http://stream.mcohen.me/entry/dropbox-t-shirt---back-22-173.... -- this is great because it almost begs anyone who sees it to ask you what it means.
- deleted 14y ago[deleted]