> I've honestly never understood how amazon could become the go to site for ordering packages in the US. Because for a loooong time in the Western world there

> I've honestly never understood how amazon could become the go to site for ordering packages in the US. Because for a loooong time in the Western world there were no competitors at all in the "online shopping" experience. There were mail delivery giants (e.g. German Quelle), some of them decades-long established - but they all completely and utterly missed online, and so did many brick-and-mortar retailers. They all thought people would trust a physical store more, e.g. against fraud, but online was/is so much cheaper that it doesn't matter in practice if you end up with fake products every once in a while. By the time they woke up, Amazon had already entrenched itself firmly as a one-stop-shop that offered fast (!) shipping and easy returns.