As relationships persist, the information content on the channels of said relationships diminishes in exchange for information efficiency. The channel becomes t

As relationships persist, the information content on the channels of said relationships diminishes in exchange for information efficiency. The channel becomes the omnipresent information. With a budget on information consumption, as the balance of persisted channels increases, the total actual information content circulated diminishes and replaced by "heartbeat" messages in established channels. The efficient society prunes relationships by means of time and circumstances to optimise information exchange. How Zuckerberg's innovation affected the efficiency of society is up for grabs. Disclaimer, this is not an actual theory or research based facts, just a random person responding to the challenge of parent.