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Why use Click-Through Rate to calculate return? Cost Per Impression would make a lot more sense to me, since it is closer to how traditional advertising is meas
by aqme28 14y ago
Why use Click-Through Rate to calculate return? Cost Per Impression would make a lot more sense to me, since it is closer to how traditional advertising is measured.
- bretthardin 14y agoExcellent point. We aren't traditional marketers and some of the terms are still newish to us. I will revisit the terminology of the article and update it.