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Finally, a company that adds AI to their product and then IPOs - I can't wait to see what groundbreaking stickers the AI will come up with, so I can really leve

Finally, a company that adds AI to their product and then IPOs - I can't wait to see what groundbreaking stickers the AI will come up with, so I can really level up my birthday cards.

input_sh 2y ago
Well of course, what else are they supposed to do? Put AI tools in an optional higher tier and have absolutely nobody that consciously upgrades to that tier?
- Y_Y 2y ago
  I can think of an even simpler answer
- lionkor 2y ago
  Simply don't have AI, the product works well and has a very solid monetization model.
  - jgalt212 2y ago
    True, but the investors want to AI all things things. Just read the blog of the formerly thoughtful Tyler Cowen to get a sense of this.
aurareturn 2y ago
To be fair, Canva's product is uniquely a good fit for Gen AI. Casuals who just want the end result without trying to learn all the complicated photo/video editing techniques.
- synicalx 2y ago
  The Gen AI company they just acquired seems to be making their own model that, amongst other things, can generate coherent and heavily stylized text. For a platform that makes logos, branding, marketing material etc that seems like a natural fit. Creating elements like that even with Canva's existing tools would generally require a graphic designer or someone with that skillset, or even worse - an agency. All of those options can be prohibitively expensive relative to the benefit they provide.
- modernerd 2y ago
  Or, “people who think they can express themselves in a medium without actually working in that medium” in the words of Ted Chiang. https://www.newyorker.com/culture/the-weekend-essay/why-ai-isnt-going-to-make-art https://www.newyorker.com/culture/the-weekend-essay/why-ai-i...
  - mnk47 2y ago
    Music producers have been doing it with sample-based music spanning hundreds of genres since the 80s. So yes, you can.
- luch 2y ago
  Yep I use it quite a bit as well as Buffer's AI assistant to help me rewrite texts, or at least give me interesting synonyms. It's probably the only venue where I can say "maybe AI will help people instead of ruining their jobs"
- reaperducer 2y ago
  Casuals who just want the end result I am not a "casual." I am a human being.
  - Citizen_Lame 2y ago
    Nah. Dirty causal.
seydor 2y ago
If they wanted to be ahead of the competition, they would offer "handcrafted human designs for premium customers"
- 0x1ceb00da 2y ago
  That doesn't scale.
- TheJoeMan 2y ago
  Interestingly enough, Canva has a mechanism where artists sell their templates on other sites like Etsy then grant access to customers... which Canva is getting none of the pie.
deleted 2y ago
[deleted]

Finally, a company that adds AI to their product and then IPOs - I can't wait to see what groundbreaking stickers the AI will come up with, so I can really level up my birthday cards.

input_sh 2y ago

Well of course, what else are they supposed to do? Put AI tools in an optional higher tier and have absolutely nobody that consciously upgrades to that tier?

Y_Y 2y ago
I can think of an even simpler answer
lionkor 2y ago
Simply don't have AI, the product works well and has a very solid monetization model.
- jgalt212 2y ago
  True, but the investors want to AI all things things. Just read the blog of the formerly thoughtful Tyler Cowen to get a sense of this.

aurareturn 2y ago

To be fair, Canva's product is uniquely a good fit for Gen AI. Casuals who just want the end result without trying to learn all the complicated photo/video editing techniques.

synicalx 2y ago
The Gen AI company they just acquired seems to be making their own model that, amongst other things, can generate coherent and heavily stylized text. For a platform that makes logos, branding, marketing material etc that seems like a natural fit. Creating elements like that even with Canva's existing tools would generally require a graphic designer or someone with that skillset, or even worse - an agency. All of those options can be prohibitively expensive relative to the benefit they provide.
modernerd 2y ago
Or, “people who think they can express themselves in a medium without actually working in that medium” in the words of Ted Chiang. https://www.newyorker.com/culture/the-weekend-essay/why-ai-isnt-going-to-make-art https://www.newyorker.com/culture/the-weekend-essay/why-ai-i...
- mnk47 2y ago
  Music producers have been doing it with sample-based music spanning hundreds of genres since the 80s. So yes, you can.
luch 2y ago
Yep I use it quite a bit as well as Buffer's AI assistant to help me rewrite texts, or at least give me interesting synonyms. It's probably the only venue where I can say "maybe AI will help people instead of ruining their jobs"
reaperducer 2y ago
Casuals who just want the end result I am not a "casual." I am a human being.
- Citizen_Lame 2y ago
  Nah. Dirty causal.

seydor 2y ago

If they wanted to be ahead of the competition, they would offer "handcrafted human designs for premium customers"

0x1ceb00da 2y ago
That doesn't scale.
TheJoeMan 2y ago
Interestingly enough, Canva has a mechanism where artists sell their templates on other sites like Etsy then grant access to customers... which Canva is getting none of the pie.

deleted 2y ago

[deleted]