If you squint? https://en.wikipedia.org/wiki/Enshittification https://en.wikipedia.org/wiki/Enshittification > Here is how platforms die: first, they are good

If you squint? https://en.wikipedia.org/wiki/Enshittification https://en.wikipedia.org/wiki/Enshittification > Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two-sided market", where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them. Windows doesn't quite fit that definition in the way that the term is usually applied to marketplace platforms like Facebook and Amazon. This is a misfeature but it doesn't feel like it's directly part of the intervention in the buyer-seller relationships Windows is mediating.