It depends on the target audience: If non-technical, then YouTube videos and blog posts help them. If semi-technical or mixed, then the press release or a new

It depends on the target audience: If non-technical, then YouTube videos and blog posts help them. If semi-technical or mixed, then the press release or a news article is a good middle ground. If technical, then the full-text of the study is good. If technical and busy, then just the abstract of the study is good.