3 ms·

With the recent WP8 press coverage, it's interesting (from a PR perspective) that many stories complain about WP7 phones not being upgraded. Some tech journali

With the recent WP8 press coverage, it's interesting (from a PR perspective) that many stories complain about WP7 phones not being upgraded. Some tech journalists seem almost angry about it. I don't know if this will die down or not; that's what eventually happened when Google revealed the Nexus 1 (iirc) wouldn't be upgradable to 4.0. So far, though, this point is significantly distracting from the amazing improvements in '8 - note how the linked article mentions it in the first paragraph, and I've seen at least one mainstream article [0] focused entirely on it. There must be a lesson about product launches in this. If Microsoft had a good answer for this from the start - by "good", I mean one that satisfied journalists and their readers, and/or made it hard for anyone to stoke outrage - the positive press coverage for WP8 wouldn't have been diluted by this. [0] http://mashable.com/2012/06/20/no-upgrade-windows-phone-8/ http://mashable.com/2012/06/20/no-upgrade-windows-phone-8/

untog 14y ago
The issue is the timing of this. The Nexus One was introduced in Jan 2010, ICS was released in, what, March 2012? Over two years difference. I had a Nexus One at the time, and while I was disappointed, I'd got two years of use (key point here: two years is the typical cellphone contract length) out of my phone. Not so for people who bought a Lumia 900 when it was released in April of this year. The issue from a PR perpsective is that MS don't seem to be controlling the story here. Will WP8 apps work on 7.8? Sources are totally conflicted. Will 7.8 do multitasking? No-one knows. MS should have been all over this out of the gate- explaining exactly what 7.8 users are getting. Instead everyone is resorting to rumour and assuming the worst.
- redsymbol 14y ago
  Good point about the difference in timing! Who knows what info Microsoft has that we don't; but for brand-trust reasons, it seems important to update at least the Lumias to WP8, if at all technically possible.
  - mc32 14y ago
    Or at least offer vouchers (with proof, of course --which carrier would have) toward the purchase of a WP8 system so that people don't feel duped.
- jsnell 14y ago
  Letting people assume the worst seems perfectly rational if that worst case is actually true, and 7.8 is just a minor cosmetic upgrade. At least it means there will be some apologists around muddying the waters by claiming that 7.8 will be more significant.
kpeel 14y ago
They should have done the upgrade like Apple. Everyone gets the upgrade, but not everyone gets all of the features of the upgrade (e.g. I got iOS 5, but not Siri). It sounds like they're doing just this in spirit by backporting some features to Windows 7, but calling it Windows 7.8 instead of Windows 8. Marketing mistake?
- mc32 14y ago
  AFAIK it's a different codebase altogether. One's based on WinCE and the other on Windows8, so it would be misleading to imply that upgrade to 7.5 was based on Win8.
- Gal3rielol 14y ago
  No, it is different. The 3GS still can run the apps designed for iOS6 because the OS support the new APIs. It just lacks of some functions compared to the newer devices. However, the WP7 devices can no more run the apps designed for WP8 which means that the WP7 platform has been abandoned.
robomartin 14y ago
There might be a little pro-Apple bias in some of the way these things are reported. We now have millions of iPod touch devices that can't be upgraded to newer versions of iOS. This is also true of older iPhones (3 and below, I believe). Nobody is crying foul over that. Yet. As app developers start, out of necessity and force, dropping support for older versions of iOS things might change.
- Retric 14y ago
  It's important IMO to consider how long an iOS device can use the latest firmware. Once you cross the 2-3 year barrier most people are looking to upgrade anyway so they don't consider it a big deal vs. not being able to upgrade a 6 week old phone. EX: iOS 6 comes out this fall and is backward compatible all the way to 3GS phones which came out June 19, 2009, but not 3G which came out July 11, 2008 which they stopped supporting with iOS 4.2.1 on November 22, 2010.
- r00fus 14y ago
  I have an off-contract 3GS that's working fine as a bulky iPod touch for my kid. The older 2G and iPod Touch from 2008 (ie, 4 years ago) won't support iOS6. However, you can buy WP7 phones right now that will not be able to run the latest OS when WP8 comes out. If I were selling these things (or Nokia), I'd be pretty frustrated about that. Why pre-announce? Osbourne effect FTL.
mtgx 14y ago
Nexus One came with Android 2.1. It got Android 2.2 and Android 2.3 - 2 pretty major versions of Android. The Lumia 900 came with WP 7.5. And now it's not getting WP8, just some features from it. How is that the same?
- barista 14y ago
  You forgot 7.8 that has a significant set of features.
  - cmelbye 14y ago
    What are they? I've heard nothing from Microsoft aside from the fact that it's a cosmetic update on the start screen. Big deal.

untog 14y ago

The issue is the timing of this. The Nexus One was introduced in Jan 2010, ICS was released in, what, March 2012? Over two years difference. I had a Nexus One at the time, and while I was disappointed, I'd got two years of use (key point here: two years is the typical cellphone contract length) out of my phone. Not so for people who bought a Lumia 900 when it was released in April of this year. The issue from a PR perpsective is that MS don't seem to be controlling the story here. Will WP8 apps work on 7.8? Sources are totally conflicted. Will 7.8 do multitasking? No-one knows. MS should have been all over this out of the gate- explaining exactly what 7.8 users are getting. Instead everyone is resorting to rumour and assuming the worst.

redsymbol 14y ago
Good point about the difference in timing! Who knows what info Microsoft has that we don't; but for brand-trust reasons, it seems important to update at least the Lumias to WP8, if at all technically possible.
- mc32 14y ago
  Or at least offer vouchers (with proof, of course --which carrier would have) toward the purchase of a WP8 system so that people don't feel duped.
jsnell 14y ago
Letting people assume the worst seems perfectly rational if that worst case is actually true, and 7.8 is just a minor cosmetic upgrade. At least it means there will be some apologists around muddying the waters by claiming that 7.8 will be more significant.

kpeel 14y ago

They should have done the upgrade like Apple. Everyone gets the upgrade, but not everyone gets all of the features of the upgrade (e.g. I got iOS 5, but not Siri). It sounds like they're doing just this in spirit by backporting some features to Windows 7, but calling it Windows 7.8 instead of Windows 8. Marketing mistake?

mc32 14y ago
AFAIK it's a different codebase altogether. One's based on WinCE and the other on Windows8, so it would be misleading to imply that upgrade to 7.5 was based on Win8.
Gal3rielol 14y ago
No, it is different. The 3GS still can run the apps designed for iOS6 because the OS support the new APIs. It just lacks of some functions compared to the newer devices. However, the WP7 devices can no more run the apps designed for WP8 which means that the WP7 platform has been abandoned.

robomartin 14y ago

There might be a little pro-Apple bias in some of the way these things are reported. We now have millions of iPod touch devices that can't be upgraded to newer versions of iOS. This is also true of older iPhones (3 and below, I believe). Nobody is crying foul over that. Yet. As app developers start, out of necessity and force, dropping support for older versions of iOS things might change.

Retric 14y ago
It's important IMO to consider how long an iOS device can use the latest firmware. Once you cross the 2-3 year barrier most people are looking to upgrade anyway so they don't consider it a big deal vs. not being able to upgrade a 6 week old phone. EX: iOS 6 comes out this fall and is backward compatible all the way to 3GS phones which came out June 19, 2009, but not 3G which came out July 11, 2008 which they stopped supporting with iOS 4.2.1 on November 22, 2010.
r00fus 14y ago
I have an off-contract 3GS that's working fine as a bulky iPod touch for my kid. The older 2G and iPod Touch from 2008 (ie, 4 years ago) won't support iOS6. However, you can buy WP7 phones right now that will not be able to run the latest OS when WP8 comes out. If I were selling these things (or Nokia), I'd be pretty frustrated about that. Why pre-announce? Osbourne effect FTL.

mtgx 14y ago

Nexus One came with Android 2.1. It got Android 2.2 and Android 2.3 - 2 pretty major versions of Android. The Lumia 900 came with WP 7.5. And now it's not getting WP8, just some features from it. How is that the same?

barista 14y ago
You forgot 7.8 that has a significant set of features.
- cmelbye 14y ago
  What are they? I've heard nothing from Microsoft aside from the fact that it's a cosmetic update on the start screen. Big deal.