This is pretty cool, but it's like "breaking and entering" a house that has no doors. "Hacking" is a bit of a stretch. I like his self-deprecating humor at the

This is pretty cool, but it's like "breaking and entering" a house that has no doors. "Hacking" is a bit of a stretch. I like his self-deprecating humor at the end, I'm sure he recognizes this. This brings up an interesting question: what incentive does Rdio have to actually protect their data? If the record labels don't know, and 99% of their users don't know, it's probably not even worth their time to protect the mp3 data at all. They can just tell everyone "oh yeah, we're a streaming service, we don't allow downloads," then use some general obfuscation (AKA don't make the download link readily available to non-programmers and music industry execs), put a clause in their license that says you can't store the music you play, and bam, problem never existed in the first place. The most annoying thing for them would probably be the bandwidth usage of people trying to script this and download high volumes of data, but even then only a minor annoyance. The even larger point is: even if I were an Rdio subscriber (I'm actually a Spotify subscriber), I'd still prefer to use their app and service rather than download the files just so I can "have" them. Their value is in the service, not in the data they stream. The value is not in having music files, but having unlimited access to unlimited music. This is the business model we always wanted from online music, and they're finally getting it right. Music to my ears.