> Plenty of people go to Starbucks that don’t live in big cities. Lots of rural people love SB and those who live in towns of 20-30k or less even. People in sm

> Plenty of people go to Starbucks that don’t live in big cities. Lots of rural people love SB and those who live in towns of 20-30k or less even. People in small or medium cities I do not know, but rural people I doubt for a simple reason: where is SB outside cities? To sustain their costs they need a certain size, not available in spread area, while the small Old Joe pub perfectly can. > Yes and it was a shame because we never should have shutdown. I agree about the shutdown, but I'm not talking about it but SINCE it or the fact many realize that there is no damn need to meet in person for countless of activities from the till today simply decide there is no sense doing in-person conferences and so on. That's the impact I'm talking about, of course airlines for cargoes have compensate much of the loss because we still need to move goods for a distance that a cargo is the cheapest not only the fastest option, tourism still exists (and that's perfectly fine) but no need to move for many business activities. > People still went to Starbucks during the shutdown. No doubt, but when you decide to leave the city, perhaps a very expensive and even very small apartment for a home in a nice place with plenty of nature, a nice garden, a nice veranda depending on the climate, why going to a luxury bar when you can have it at home, without the need to dress and with anything you like done as you like? Restaurants it's another thing, you go to eat something you do not typically cook at home, but a bar? I'm Italian, living in France, my cappuccino is definitively better than a SB one, I do not need to register myself, I only need the good roasted coffee and some sufficiently fat milk. Why bother to get dressed and go somewhere if I can just open a door and have a better alternative? In a dense city, full of noise, things are different but in nature with plenty of space I can have friends at home, outside, inside, in both in total comfort.