I enjoyed the premise behind this post, and perhaps this is pedantic or I am simply confused, but why does the it conclude with, "The speed of light really is a

I enjoyed the premise behind this post, and perhaps this is pedantic or I am simply confused, but why does the it conclude with, "The speed of light really is a limiting factor in downloading!" and talk about what Cloufare does to "fight the speed of light" after smartly explaining network latency at the layers above the physical one? I guess fighting the speed of light sounds cooler, but that's not really the problem they are solving or speaking too, is it? *edit just for fun: 5MB data storage transfer, 1956 http://mlkshk.com/p/AW8A http://mlkshk.com/p/AW8A (img)