Successful startups were scaled and built between 2008-2012; Airbnb, Stripe, Uber, Coinbase. When cash is harder to come by, the bar is higher (to raise more mo

Successful startups were scaled and built between 2008-2012; Airbnb, Stripe, Uber, Coinbase. When cash is harder to come by, the bar is higher (to raise more money, to convince consumers to buy). We’re in a parallel economy now, which means the next generation of breakout startups will emerge, and the rest will run out of money. Articles like this one are instruction guides for entrepreneurs on how not to die.