My reason for contributing was that I think there's a misunderstanding if someone thinks it's targeting rather than measurement, which the comment I replied to

My reason for contributing was that I think there's a misunderstanding if someone thinks it's targeting rather than measurement, which the comment I replied to stated. There's a separate discussion to be had about whether advertising in general is a good or bad thing, whether Mozilla should be actively fighting it, and if that would even be viable, but I'm not too interested in that at the moment.