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I personally highly doubt that any company worth $100 million or more will have an AI-generated logo in the next 30 years. Product visual mockups also aren't a

I personally highly doubt that any company worth $100 million or more will have an AI-generated logo in the next 30 years. Product visual mockups also aren't art. The product design itself is art, but I sort of suspect that a human designer will be the one driving the AI to make the visual.

pzo 2y ago
Majority of artists are working for companies worth less than $100 millions. The SME sector is the bulk of our economy.
CuriouslyC 2y ago
The artists at the firms making the logos are absolutely going to be using AI to come up with ideas to pitch to their creative director (with some human tune up).
- pclmulqdq 2y ago
  Yes, exactly. This kind of AI is a tool for artists, not a replacement.
  - josephg 2y ago
    Well, for now at least.
  - voltaireodactyl 2y ago
    The trouble being that replacing drafts people creating options for the Art Director with AI creating options instead is that it removes a central path by which artists gained skill and experience in their industries (and the same is true across all disciplines). All will go well so long as people who came up the old ways are the ones using AI. Eventually they’ll be gone and all the experience and discernment will go with them. To put it in more immediate terms: the goal of business is profit. Cutting costs is a great way to do that immediately. It’s only over a longer span that things like Boeing reveal the issues. The goal of artists and the art industry is to create art that moves other people, at acceptable costs. Cutting costs with AI is a great way to do that immediately… You see where I’m going. Sure maybe we’ll have figured out an entirely new economic paradigm by the time this bill comes due. But I wouldn’t count on it. And hey, maybe you think art isn’t a career path worth any sort of consideration on this front, and that society will keep humming along just fine when AI takes over in that regard. I sure hope so, because that seems like the obvious conclusion of all current incentive structures.
josephg 2y ago
So? An awful lot of the economy is made up of companies much smaller than $100M. If I walk down the street, I see all sorts of small shops & restaurants. Cars and trucks go by with logos advertising local plumbing services, nursing home care and catering. Yesterday I took a tour of a brass foundry which forges brass sculptures that hang on the walls of churches. How big is the company? Its one guy. One guy and a small warehouse of equipment. I think a lot of incidental work is already increasingly being handed over to AIs. Business cards. Images for the wall of a cafeteria. The logo for a bakery. Whatever. Photoshop is full of AI assistant tools. So is Divinci Resolve now. AI is slowly nibbling away at creative work from every angle it can find, to reduce cost and automate. I think we should expect this process to continue for quite some time.
- bitnasty 2y ago
  The problem is that AI needs good training data to work well. However, everyone knows that training AI on AI generated content has poor results. Therefore, the more market share AI generated art commands, the worse it will perform. It is inherently non-sustainable.
  - cortesoft 2y ago
    You don't think there is enough training data with our entire civilization's history of art to sustain AI forever?

pzo 2y ago

Majority of artists are working for companies worth less than $100 millions. The SME sector is the bulk of our economy.

CuriouslyC 2y ago

The artists at the firms making the logos are absolutely going to be using AI to come up with ideas to pitch to their creative director (with some human tune up).

pclmulqdq 2y ago
Yes, exactly. This kind of AI is a tool for artists, not a replacement.
- josephg 2y ago
  Well, for now at least.
- voltaireodactyl 2y ago
  The trouble being that replacing drafts people creating options for the Art Director with AI creating options instead is that it removes a central path by which artists gained skill and experience in their industries (and the same is true across all disciplines). All will go well so long as people who came up the old ways are the ones using AI. Eventually they’ll be gone and all the experience and discernment will go with them. To put it in more immediate terms: the goal of business is profit. Cutting costs is a great way to do that immediately. It’s only over a longer span that things like Boeing reveal the issues. The goal of artists and the art industry is to create art that moves other people, at acceptable costs. Cutting costs with AI is a great way to do that immediately… You see where I’m going. Sure maybe we’ll have figured out an entirely new economic paradigm by the time this bill comes due. But I wouldn’t count on it. And hey, maybe you think art isn’t a career path worth any sort of consideration on this front, and that society will keep humming along just fine when AI takes over in that regard. I sure hope so, because that seems like the obvious conclusion of all current incentive structures.

josephg 2y ago

So? An awful lot of the economy is made up of companies much smaller than $100M. If I walk down the street, I see all sorts of small shops & restaurants. Cars and trucks go by with logos advertising local plumbing services, nursing home care and catering. Yesterday I took a tour of a brass foundry which forges brass sculptures that hang on the walls of churches. How big is the company? Its one guy. One guy and a small warehouse of equipment. I think a lot of incidental work is already increasingly being handed over to AIs. Business cards. Images for the wall of a cafeteria. The logo for a bakery. Whatever. Photoshop is full of AI assistant tools. So is Divinci Resolve now. AI is slowly nibbling away at creative work from every angle it can find, to reduce cost and automate. I think we should expect this process to continue for quite some time.

bitnasty 2y ago
The problem is that AI needs good training data to work well. However, everyone knows that training AI on AI generated content has poor results. Therefore, the more market share AI generated art commands, the worse it will perform. It is inherently non-sustainable.
- cortesoft 2y ago
  You don't think there is enough training data with our entire civilization's history of art to sustain AI forever?