> It implies you understand your customers business better than they do. The quote does say "I" so there is an inherent assumption there. The problem with taki

> It implies you understand your customers business better than they do. The quote does say "I" so there is an inherent assumption there. The problem with taking any quote and "best practice" at face value that can be applied anywhere is always incorrect. > There's a few Steve Jobs quotes which have tanked the tech industry. So hence it's like the hype trains an social media driven development. People need to think. Don't blame Jobs for it.